The Roman Flair pools together a selection of proposed visits winding through the heart of rome to discover the history of italian fashion and design. Prestigious artisans, who have made the history of italian fashion in the world, open up their roman ateliers.
Fascinating places, unknown to many, that tell a story of ingeniousness, passion and glamour that begins in rome in the ’50’s. In those years, in italy, which was flourishing anew after a devastating war, there was an outburst of creativeness that permeated every cultural sector, including artisanal and tailor-made productions.
The tailors of the time – not designers, but skilled artisans – were actually pioneers setting out to conquer a market still tied to the belief that elegance had only two places of reference: france for women and england for men. Their work, characterised by extremely accurate and refined techniques and manual skills, backed by pioneering fabrics, produced a style that became highly successful in the world of cinema, politics and the most important fashionable circles.
The Roman Flair is an exclusive invitation for few, enthusiastic visitors to plunge into the magical atmosphere of those years and discover together italian creativity which since then has renewed itself with unchanging originality.