On the tracks of the “Dolce Vita”

A JOURNEY THROUGH HISTORIC ATELIERS AND FORGOTTEN PLACES, VIEWING ARCHIVES THAT RECREATE THE GLAMOUR OF THE “DOLCE VITA” YEARS.

 

The expression “Dolce vita” refers to the period between the late ‘50’s and the early ‘60’s, and especially the trends that emerged in the city of Rome at the time. A lifestyle that made the Rome of the ’50’s famous worldwide. In the late ‘50’s Rome was a lively city which had recovered from the horrors of World War II. These were the years of the economic boom and Rome began to attract some personalities that made the eternal city the capital of the world. The most prominent was director Federico Fellini who through the film La Dolce Vita made the lifestyle that characterised Rome in those years famous throughout the world. It is often believed that the beginning of the ‘Dolce vita’ coincides with a party held at the Rugantino restaurant in Trastevere. It was November 5th 1958 and countess Olghina di Robilant was celebrating her 25th birthday at the restaurant with the mix of personalities - reporters, photographers, high society personalities and movie celebrities – that characterised parties in those years. At the end of the evening, Turkish dancer Aiché Nana performed a strip-tease and her photographs published in ‘L'Espresso’ scandalised the capital. The heart of the ‘Dolce vita’ was Via Veneto, the famous street of the capital where the most exclusive and talked-about parties were held in the surrounding splendid dwellings and where crowds of paparazzi tried to photograph Italian and international movie stars who used to stroll along the street. The ‘Dolce Vita’ is still present and is part of the hidden soul of the city. The itinerary winds through the various landmarks, such as historic ateliers, forgotten places and archives of the time to recreate the glamour and magic of those years.

(Via Veneto - Piazza di Spagna)

 

 

Protagonists

Albanese

In 1950 Enzo Albanese opened his first shoe shop in Rome in the heart of the streets of the Dolce Vita. Albanese was a great innovator: he invented the stiletto heel, later reproduced by dozens of shoe designers, the compass heel, the Hula-hop heel, the heel with a pure gold watch and dozens of other innovative shoes. The Albanese historical archive includes over 1,000 original models and Albanese’s shoes are exhibited in the most important international museums.

Albanese

 

Albertina

The brand was established in Rome in 1952 by Albertina Giubbolini. Thanks to her skill in fashioning wool thread, with Albertina, knitwear makes its debut in haute couture. Defined the “Coco Chanel of tricot”, Albertina has exported her garments all over the world. Today some of her models, considered masterpieces of creativity applied to knitwear, are found in some of the most important museums in the world.

Albertina

Marini

Giuseppe Marini - a real artist of custom-made shoes, extremely sought-after among personalities of the world politics, high finance and show business - has been making bespoke shoes since 1899. His most regular customers include the late Marcello Mastroianni.

marini-0

 

Atelier Fontana

Sorelle Fontana Alta Moda is a fashion house specialised in high fashion sartorial productions established in Rome in 1943 by the three designer sisters Zoe, Micol and Giovanna. The three designers, having a special creative talent, dressed the most elegant stars of the time, such as Liz Taylor, Audrey Hepburn and Grace Kelly, with their creations. The dress worn by Anita Ekberg in the movie “La dolce vita” when she bathes in the Trevi Fountain is theirs too.

Atelier Fontana

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